Just a note on sorghum flour- I cook for a client who is now avoiding lignans (the latest food demon) and she asked me to swap in sorghum flour for oats in a gluten-free bread I make for her. This is one of the things that a certain consumer cares about, and it might be boosting some of the interest in sorghum. On Mon, Apr 22, 2024 at 12:02 PM <collab-request@lists.millets2023.space> wrote:

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Today's Topics:

1. Flour power (3 items) (Don Osborn)

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Message: 1 Date: Mon, 22 Apr 2024 13:02:05 -0400 From: Don Osborn <don@milletsalliance.org> To: collab@lists.millets2023.space Subject: [Collab] Flour power (3 items) Message-ID: < CA+RHibVWss+K494LbqzNrVXxWPzehLMt46vHaBfQnZYKdpU6Zg@mail.gmail.com> Content-Type: text/plain; charset="utf-8"

1. Sorghum flour cheaper than proso millet, rice, & other gluten-free grains?

On a grocery run the other day, I noticed this row of 3 pound bags of flour - various gluten free flours (attached image). Basically sorghum flour at least with this brand is about $1 / lb. less expensive than any of the others (about $4 / lb. as compared with about #5 / lb.). Is this typical in others' experience?

The website for the brand pictured is: https://www.authenticfoods.com/ For comparison, standard white flour is about $0.50. WHole wheat somewhat higher. Organic and non-GMO a bit higher again (sorry no specific market analysis, and I'm not typically buying flour).

2. Coarse grind black sorghum flour

Came across a coarse ground black sorghum flour on sale May be too fine for grits, but might work in hot cereals or baking?? (Sale price $2 / 15 oz., normally $6)

See: https://naturenatesllc.com/search?q=black+sorghum

3. Analysis of the global "millet" flour market

An interesting analysis by Future Market Insights published last month predicts that "Global Millet Flour Sales to Total US$ 7.8 Billion by 2034, Amid Rising Consumer Awareness of its Health Benefits." The US part of that is listed as $1.6 billion, or about a fifth of the global total.

It is not said which millets go into this calculation, but proso millet is the most traded internationally of the grains surnamed millet. (Pearl millet and foxtail millet have higher total grain production, but apparently are consumed closer to where they are grown.) One of the problems we have in analysis of millerts globally is the conflation of figures for several of the millets under the single category, "millet."

Note the list of companies in the article under the subheading "Who is winning?"

See:

www.globenewswire.com/news-release/2024/03/19/2848252/0/en/Global-Millet-Flour-Sales-to-Total-US-7-8-Billion-by-2034-Amid-Rising-Consumer-Awareness-of-its-Health-Benefits-Future-Market-Insights-Inc.html

Don Osborn, PhD (East Lansing, MI, US) North American Millets Alliance