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Today's Topics:

   1. Flour power (3 items) (Don Osborn)


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Message: 1
Date: Mon, 22 Apr 2024 13:02:05 -0400
From: Don Osborn <don@milletsalliance.org>
To: collab@lists.millets2023.space
Subject: [Collab] Flour power (3 items)
Message-ID:
        <CA+RHibVWss+K494LbqzNrVXxWPzehLMt46vHaBfQnZYKdpU6Zg@mail.gmail.com>
Content-Type: text/plain; charset="utf-8"

1. Sorghum flour cheaper than proso millet, rice, & other gluten-free
grains?

On a grocery run the other day, I noticed this row of 3 pound bags of
flour - various gluten free flours (attached image). Basically sorghum
flour at least with this brand is about $1 / lb. less expensive than any of
the others (about $4 / lb. as compared with about #5 / lb.). Is this
typical in others'  experience?

The website for the brand pictured is: https://www.authenticfoods.com/
For comparison, standard white flour is about $0.50. WHole wheat somewhat
higher. Organic and non-GMO a bit higher again (sorry no specific market
analysis, and I'm not typically buying flour).


2. Coarse grind black sorghum flour

Came across a coarse ground black sorghum flour on sale  May be too fine
for grits, but might work in hot cereals or baking?? (Sale price $2 / 15
oz., normally $6)

See: https://naturenatesllc.com/search?q=black+sorghum


3. Analysis of the global "millet" flour market

An interesting analysis by Future Market Insights published last month
predicts that "Global Millet Flour Sales to Total US$ 7.8 Billion by 2034,
Amid Rising Consumer Awareness of its Health Benefits." The US part of that
is listed as $1.6 billion, or about a fifth of the global total.

It is not said which millets go into this calculation, but proso millet is
the most traded internationally of the grains surnamed millet. (Pearl
millet and foxtail millet have higher total grain production, but
apparently are consumed closer to where they are grown.) One of the
problems we have in analysis of millerts globally is the conflation of
figures for several of the millets under the single category, "millet."

Note the list of companies in the article under the subheading "Who is
winning?"

See:
www.globenewswire.com/news-release/2024/03/19/2848252/0/en/Global-Millet-Flour-Sales-to-Total-US-7-8-Billion-by-2034-Amid-Rising-Consumer-Awareness-of-its-Health-Benefits-Future-Market-Insights-Inc.html


Don Osborn, PhD
(East Lansing, MI, US)
North American Millets Alliance
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