Information bulletins, millets profiles, newsletter, press kit, school kit(s)

The idea of information bulletins has been raised (in person). I'll try here to expand that to a general concept, along with some topical ideas. I also mention a number of other informative publications we probably should be thinking of. Feedback on any or all of this will be helpful. In general, info bulletins will help sketch out the dimensions of the NAMA initiative and potential lines of action during the International Year of Millets. These should probably come out this year as part of establishing identity, planning, and potential funding applications. During the Year itself, this effort might continue, altho my thinking is that the major topics should be addressed before 2023, and then perhaps expanded on selectively during the Year. Once the Year begins, the main publication efforts of NAMA probably will be around information (profiles) on the individual millets (month-by-month), and probably a periodic newsletter./1 The intention to offer info bulletins and an eventual newsletter could be mentioned in the concept note we're working on. Some suggested topics for the info bulletins: * What is "millet," and what are "millets"? (fundamental questions) * Why North America? (why this regional focus for an international year on crops/foods that are more important in other regions; this might develop my 3 Feb 2022 mail on "Why the focus on North America?"/2) * Background on International Year of Millets (situating the current discussions, acknowledging the focus on smallholders in much of the world, millets and ag in the time of climate change) * Current status & trends of millets - overview (this might include info like that in Rob Myers' Missouri extension technical bulletin, along with info on what millets are used for what & general market trends) * History of millets in North America (this actually goes back to Native American collection or cultivation of a few species we don't hear of, and including info on when other millets came to the region, the short boom in foxtail millet cultivation, etc.; millets may be minor here, but they ain't new) * Health & nutrition (what are the key benefits to all of consuming millets, with attention to specific issues like gluten-free and Type 2 diabetes) * Current trends in millets research * The import market for millets in North Amreica (a wide range of millets and millet products are imported and sold in specialty stores or online) * Millets for animale (feed, forage, and bird food) * About NAMA All of these need to be thought of as parts of a larger information strategy. And from a practical standpoint,they could double as web content. In tandem with the above (and also leveraging the work on it) we probably should be thinking about a press kit or media kit,/3 and a kit(s) for classroom use at some level(s). Very quickly, you begin to see how much work could potentially be involved. Don Notes: 1. Wrt newsletters, here's a summary for future reference, "Why Must All NGOs Send an Email Newsletter?" http://www.contentknockout.com/blog/why-must-all-ngos-send-an-email-newslett... 2. https://lists.millets2023.space/mailman/private/collab/2022-February/000003.... 3. A useful intro to press kits from a business angle, "Why A Good Press Kit Is Essential -- And How To Make One," is at: https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/26/why-a-go...
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Don Osborn