All: We can all agree that one big challenge to our shared priorities of promoting the International Year of Millets now...and beyond, is that of consumer engagement. A majority of consumers are not aware of sorghum and other millets. Thus, how can there be market demand for products made with these grains? Sorghum United, a global NGO focused on facilitating connectivity and markets development within our industry, is addressing this with the Sorgho Squad adventure series. This graphic novel-style book series is aimed at children between the ages of 8 and 12, and their parents, educators, and more. The books are educational and fun. Chapters 1-3 of the Sorgho Squad are now available for purchase online at: www.sorghosquad.com and at amazon.com. We recently also had a billboard in New York's Times Square. You can see a video of the full book trailer attached to this email. Please feel free to share our organization and work within your networks. You can also join our global whatsapp network by visiting: www.sorghumunited.com. All the best, Sorgho Squad_V1_2.mp4 <https://drive.google.com/file/d/18OAErFVO-pi1bTCgWFfy1IkzGECUmCLC/view?usp=drive_web> -- *Nate Blum* Chief Executive Officer Sorghum United +1 402 802 1850 sorghumunited@gmail.com