Public education and marketing campaigns generally make use of some kind of slogan or catch phrase.Zoë Karl-Waithaka made reference in the context of food in her TED@BCG talk, discussed this in relationto foods in her TED talk "Got millet? How marketing could improve the lives of African farmers." The "Got millet?"/1 line played off of an actual successful campaign to boost milk consumption that used the phrase "Got milk?"
An actual slogan in use now is "Let's millet," which I've seen online (#letsmillet) and which is a campaign "dedicated to creating awareness about alternative staples such as
millets and sorghum and related products through a AI powered
computer/mobile application for consumers."/2
So I was wondering about other possible slogans or catch phrases, with particular interest in what might work for NAMA in North America. Here are a few, without any pretense to their value or viability, but offered just to get some ideas flowing::
* Millets everywhere (these two words appear together more often than I expected, altho not commonly)
* Making millets part of American life
* Millets and the future of food
* Championing millets producers, processors, and consumers
* Tasty millets for health and sustainable agriculture
* Millets, a growing part of our agriculture and food cultures
* Those little millets are kind of a big deal
* Eat different. Think millets.
Any feedback or other ideas welcome, of course.
DO
Notes: