With NAMA, there has never been a better opportunity for the U.S. millet future, especially proso. NAMA is best positioned to promote all North American millets based on their multi-million acre base, climate resilience, food quality, and international acceptance.

A fundamental economics rule is that market growth slows as prices increase. Alternatively, as price decreases opportunities increase by finding new users at their initial price point. Once a market is established, barriers to exit drives prices up.

Without promotional budget or government interference, proso production, use, and exports have fluctuated for the last half-century based on that economic rule. As markets developed, caged and wild birdseed packagers have been forced by consumers to put white proso into mixes.

Another example is black oil-seed sunflowers as birdseed. In 1978 only confection sunflower seed was used in birdseed mixes. Those confection seeds were too large for most caged birds and low-quality confections were discarded at low prices into the wild bird mixes. Working for the South Dakota Department of Agriculture, I introduced black oil sunflower seed as wild birdseed. It took off! Black oilseed sunflower farm prices have ranged from under 10-cents/lb to 40-cents/lb only because birdseed market demand sets the price. South Dakota follows North Dakota in sunflower production. North Dakota black oilseed sunflowers primarily are crushed for oil. Nearly all South Dakota black oilseed sunflowers go into the birdseed market. In fact, the largest SD grain elevator quotes daily black oilseed sunflowers only as "Birdseed." See Oahe Grain Corporation. Market demand drives price!

For a brief U.S. proso economics lesson, review one minute segment (2:20-3:20) of this "Proso Millet Pricing" YouTube video https://youtu.be/pVQclIw5Rbw?si=UMNZg6Ne1RSEkQWp.

Two other items:

1.) USDA's December 2023 World Millet Production is available at Millet Explorer (usda.gov).

2.) U.S. Census data is only out through Oct. 2023, but with current proso supplies, it would not surprise me if 2024 U.S. millet exports do not exceed 2019 (at 129,286,000 lbs.). In the last five years, as expected, U.S. millet exports have decreased as prices increased. See https://usatrade.census.gov/data/Perspective60/View/dispview.aspx.

Again, 2024 should be a very dynamic millet year....Gary Wietgrefe

On Thu, Jan 4, 2024 at 5:06 AM <collab-request@lists.millets2023.space> wrote:

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Today's Topics:

1. Re: "Year of Millets: Farmers willing, but market needs to
develop" (Joni Kindwall-Moore)

----------------------------------------------------------------------

Message: 1
Date: Wed, 3 Jan 2024 22:04:17 -0800
From: Joni Kindwall-Moore <joni@snacktivistfoods.com>
To: Don Osborn <don@milletsalliance.org>
Cc: collab@lists.millets2023.space
Subject: Re: [Collab] "Year of Millets: Farmers willing, but market
needs to develop"
Message-ID:
<CAHVJMLJrcz3s3QPNBWif-beNHvBcknd9tqCfo4CrgcLbN-gsdQ@mail.gmail.com>
Content-Type: text/plain; charset="utf-8"

Thanks Don, I am always appreciative of the share. We must focus on the
markets, go to market partners, processing, and education. Awareness with
influencers, chefs, buyers, and consumers is critical for the adoption of
underutilized crops and for the markets to gain any traction.
Unfortunately, the Proso millet market had more growers this year but then
without any market development, it was harmful to the economics for the
farmers unfortunately.
We will keep working but there are so few people working on this
critical side of the equation and almost no financial support so it remains
very difficult.
Warm regards,
Joni

On Sun, Dec 31, 2023 at 8:44?AM Don Osborn <don@milletsalliance.org> wrote:

> Here's a recent article on the potential for proso millet in the Pacific
> Northwest, which includes thoughts from NAMA co-founder Joni Kindwall-Moore
> on the potential of this crop in general:
>
> "Year of Millets: Farmers willing, but market needs to develop," by
> Matthew Weaver, Capital Press (Salem, OR), 26 Dec. 2023
> https://www.capitalpress.com/ag_sectors/grains/year-of-millets-farmers-willing-but-market-needs-to-develop/article_578c935c-9614-11ee-8918-4f6ea774f922.html
>
> I hope Joni won't mind my copying her additional comments on posting this
> article to LinkedIn:
>
> "Thank you Matthew Weaver at the Capital Press for doing a follow-up on
> the work we have been doing to develop our domestic Millets (including
> Sorghum) industry.
>
> "We have made strides this year in pushing for education and promotion
> thanks to the United Nations/FAO Year of Millets and several domestic
> organizations like the North American Millets Alliance (NAMA), the United
> Sorghum Checkoff Program, and Nate Blum's visionary work at Sorghum United.
>
> "Hundreds of conversations with farmers have left me feeling confident
> that there is a major yearning to plant more climate-resilient crops like
> millets to diversify their rotations and transition to crops that require
> less water, fewer chemical inputs and positively impact soil health.
>
> "We can not fuel regeneration without the diversification of crops. But
> this requires diversification of markets.
>
> "Unfortunately, the markets are not developing as fast as we need them to
> for a variety of reasons. Several factors persist that are hampering the
> development of market segments that support crop diversity and the adoption
> of millets.
>
> "First and foremost, I will say that I am personally extremely
> disappointed at the lack of interest in crop diversity and
> climate-resilient crops in general from leaders in the Natural Products
> industry. We tried to raise awareness and put millets on the topics of
> conversations at events like Expo West and in buyer groups at leading
> retailers like Whole Foods Market and Sprouts Farmers Market but they were
> stubbornly unreceptive to the topic.
>
> "Interestingly enough, the 3 retailers who wanted to hear about millets
> and the potential role they play in the food system of the future were
> Walmart, The GIANT Company and Market of Choice. I am so appreciative of
> their willingness to lean in, take responsibility, and truly understand the
> pivotal role that retailers will play in shaping the food system of the
> future.
>
> "They invited the conversations, they wanted to learn. I applaud them!
>
> "While very positive conversations continue, I refuse to just sit here and
> watch other nations lead the transformation toward a climate-resilient food
> system, the sluggish adoption of the US markets is truly a shame.
>
> "We will keep pushing these initiatives domestically because of the
> critical role that climate-resilient crops play in the future of our food
> system."
> (Joni Kindwall-Moore at
> https://www.linkedin.com/posts/joni-kindwall-moore-57a81014_year-of-millets-farmers-willing-but-market-activity-7146600824796852224-dKHS
> )
>
> Don
>
> DO, EL, MI, US
> NAMA
>
> bcc: Matthew Weaver
>
>
> --
> Collab mailing list
> Collab@lists.millets2023.space
> https://lists.millets2023.space/mailman/listinfo/collab
>
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