Hello Vishal,
I'd be interested in talking further with you about this advisory board idea. We at the North American Millets Alliance (NAMA) have been working "organically" (read "slowly") in the direction of an advisory board for our activities beyond the International Year of Millets. And of course you, and Nate Blum (of Sorghum United), and I were discussing earlier this year the possibility of an advisory or "steering" committee for the IYM in North America, in connection with FAO. The latter was perhaps a bit ambitious and by now we're probably too late to get such an entity up to speed,* but the idea of getting high level experts into communication on these crops and how to facilitate their production and processing, as well as promotion of their use, is significant.
It would be useful to know how you see your company using an advisory council. Some businesses have corporate boards which serve similar functions - would such an approach fit with your company's structure and achieve the same results?
NAMA has been looking at ways to support the industry, and among those is developing a kind of information clearing house to support the range of activities in the value chain, as well as extension and regulatory issues (like on labeling), and broad education and publicity. North America, as you know, is particular in the discussion of millets,as only a few (sorghum, proso, and teff) are grown on relatively small commercial levels for food, but many others are imported sldo in relatively small quantities, mainly as consumer packaged goods (but also in bulk form for further processing). Balancing those two, and accommodating enterprises such as yours which, as I understand it, use both domestically sourced and imported millet ingredients, is part of our challenge.
One possibility is that NAMA could facilitate small businesses' contact with expertise in business and research, thus in effect indirectly providing advisory services.
I'll take the liberty of cc'ing NAMA's Collab list for their info and possible comment.
All the best,
Don
Don Osborn, PhD
(East Lansing, MI, US)
North American Millets Alliance, co-founder
* Noting here a structural issue with UN International Years, whereby the naming of Special Ambassadors on continental levels tended to be late in any given Year. Having run up against a similar calendar issue in discussion of a possible continental advisory or "steering" committee for IYM in North America, I wonder why the UN agencies involved
(and their continental offices) have not initiated relevant selection processes for either (or both) continental ambassadors or committees 3-6 months before the formal opening of an International Year. Perhaps a recommendation to carry forward.